Tuesday, July 11, 2023

How To Create A Facebook Business Page In 2023

 
How To Create A Facebook Business Page In 2023 (YouTube link)

Prerequisites of Creating a Facebook Business Page


Your business page is where people go to learn more about your business.  Make sure that yours has all of the information they may need.  Before you start creating a new Facebook (FB) account, you need to get the below information collected or steps done: 

  • Creating your personal FB account if not done yet
  • A good page name to identify your business
  • A good category name you're operating in (e.g., Jewellery & watches company)
    • Prepare a list of keywords that are related to your business (e.g., Jewellery, wholesaler, etc.)
  • Preparing Bio information (optional)
    • To tell people a little about what your business do
  • Getting your business contact information ready
    • Which includes contact (e.g., website, phone number, and email address), location and hours
  • Preparing "profile picture" (i.e., logo for your business) and "cover photo" to be used
  • To customize your action button, what kind of engagement that you want?
    • Prefer email over messaging, or want to drive traffic to your site (see Figure 1)?
  • How to connect to WhatsApp to your page if you have the account (optional)
  • To build your page audience, prepare a list of friends to invite to (optional)
  • Connect your FB Page to an Instagram account via "Linked accounts" (optional)
  • Write a welcome post under
    • Settings > Professional dashboard > Create Welcome Post
  • Create Automations
    • To set up automations that manage your conversation and streamline your workflows, giving you more time to focus on your business
    • Want to set up "Instant reply" to reply with a greeting when someone messages you for the first time via Settings > Inbox  > Automations > Instant reply


Figure 1.  Customize your action button with what kind of engagement you want

Figure 2.  Specifying Username to be exactly your business name if it's available

To Learn More...

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